Designer, developer, operator.
I build and grow digital products end-to-end. Three years in, that means leading a frontend & UI team on global WordPress projects — and running my own D2C brands and gaming platforms on the side.
The short version
Started as a web designer in September 2022. Learned WordPress and Elementor on real client work — small firms, tight deadlines, no room to be precious. Moved up through four agencies, delivered 100+ live sites for clients in India, UAE, and Australia, and picked up SEO along the way because clients kept asking for it.
Somewhere in there I started building my own things. First FreeFireNation — a Free Fire gaming hub with a custom WordPress theme I built myself, running my own SEO on it daily. That's now 29K+ items catalogued and AdSense-approved. Then ToolsInFree, TaskPaisa, BGMITools.
Today I lead the frontend & UI team at Zonsource, working on Elbo Room — a 1938-founded global brand with live cams, e-commerce, licensees, and an AI chatbot. Complex WordPress stack, real users, real stakes.
And I run Vitawave.in — a D2C skincare brand — end-to-end for a friend: site, SEO, design, social, ads, marketing. That's where I proved to myself I can drive a whole business's digital presence solo.
Where I've shipped.
Frontend & UI Lead
Leading the frontend & UI team on Elbo Room — a 1938-founded global brand with live cams, e-commerce, worldwide licensees, and an AI chatbot. Design and develop responsive WordPress sites, contribute to React-based UI enhancements, create mockups for client approval, and drive cross-browser/cross-device QA.
Web Designer
Delivered 50+ web projects, reduced page load times 20% and lifted user engagement 15% via performance work. Mentored a small team of designers — turnaround time down 10%, team productivity up 25%. 90% client satisfaction rate. Shipped for UAE clients including worldrealtycongress.com and remtimes.com. Won the "Idea Machine" award at the company anniversary for outstanding UI contribution.
Web Designer
Designed and developed dynamic WordPress sites with a 15% performance improvement. Held a 100% on-time delivery record across every assigned project. Customized pre-built themes to hit tight timelines without sacrificing brand consistency.
Web Designer
First web designer role. Built mobile-responsive WordPress + Elementor sites, hit tight deadlines that turned into repeat business and client referrals, and designed social media creatives and brand assets in Adobe Photoshop to support clients' digital marketing.
Formal & self-taught.
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2023 — PresentMaster of Computer Applications (MCA)Noida International University · Pursuing
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2021 — 2024Bachelor of ArtsDelhi University, School of Open Learning
Signals along the way.
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Award"Idea Machine"Awarded at the Matebiz anniversary for outstanding UI design contribution.
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ProductAdSense-approvedFreeFireNation approved by Google AdSense — a bar most side projects never clear.
Want to work together?
Whether it's a new site, a full-brand build, or fixing what's already broken — let's talk.